The Problem: Why Most Therapists Are Invisible on Google
You became a therapist to help people, not to compete with franchise directories and marketing agencies for the top spot on Google. But here is the reality: when someone in your area searches "therapist near me" or "anxiety counselor in [your city]," your practice probably does not show up.
There are three forces working against you right now:
Franchise Directories Are Outranking You
Psychology Today, BetterHelp, and Talkiatry spend millions on SEO. They dominate the first page for almost every therapy-related search term. Your individual practice website cannot compete using the same playbook they use. You need a different approach entirely. Read more about why your own website beats directory listings in the long run.
Directory Traffic Is Declining
If you rely on Psychology Today or GoodTherapy for new clients, you have probably noticed the leads slowing down. Google's AI Overviews are answering therapy-related queries directly, pulling traffic away from directory listings. The directories are getting squeezed, and your profile is getting squeezed with them.
Generic SEO Agencies Do Not Understand Therapy
Most SEO agencies treat therapy practices like plumbing companies or law firms. They stuff keywords, write thin content, and have no understanding of clinical language, ethical advertising guidelines, or the nuances of mental health search behavior. The result: wasted money and content that does not connect with the people who actually need your help.
Therapists need SEO that understands both search algorithms and the therapy profession. That is exactly why TherapySEO exists.
Our Approach: SEO Built by Therapists, Powered by AI
TherapySEO is not another marketing agency that added "therapists" to its client list. We were built from the ground up for mental health professionals, and that difference shows in everything we do.
Therapist Co-Founder
Dr. Anna Yam is a licensed clinical psychologist who co-founded TherapySEO. Every strategy, every piece of content, and every recommendation is informed by someone who has actually sat in the therapist's chair and understands the profession from the inside.
15+ Years of SEO Expertise
Marin brings over 15 years of search engine optimization experience across competitive industries. That deep technical expertise is focused entirely on the therapy and mental health space.
AI-Native, Not AI-Slapped
We use artificial intelligence as a core part of our process, not as an afterthought. Our AI systems are trained on therapy-specific search data, clinical terminology, and mental health content patterns to deliver faster, more precise optimization.
Therapy-Specific Language
We understand the difference between CBT and DBT, between a psychologist and a psychiatrist, between EMDR and somatic experiencing. Your content will speak your language because we actually know it.
Service Tiers
Every practice is different. Whether you are a solo practitioner just starting out or a multi-location group practice, we have a tier built for where you are right now.
Foundation — $650/month
The Foundation tier is built for solo practitioners and small practices that need a solid SEO baseline. Here is what you get:
- Comprehensive website SEO audit — technical issues, content gaps, and quick wins identified
- Google Business Profile optimization — full setup and ongoing optimization for local search
- 4 SEO-optimized pages per month — service pages, condition pages, or location pages written with clinical accuracy
- On-page optimization — title tags, meta descriptions, headers, and internal linking for your existing pages
- Monthly performance report — rankings, traffic, and leads tracked and explained in plain language
- Local SEO foundations — citation building, NAP consistency, and directory cleanup
Best for: Therapists who have a website but are not showing up on Google, and need to build a proper SEO foundation.
Momentum — $1,350/month
The Momentum tier is for practices that are ready to aggressively grow their organic traffic and start dominating local search. Everything in Foundation, plus:
- 8 SEO-optimized pages per month — double the content output for faster ranking gains
- Competitor analysis and strategy — identify and outrank the specific competitors in your market
- AI search optimization — structured content designed to appear in Google AI Overviews and other AI-generated results
- Link building outreach — earn authoritative backlinks from relevant mental health and local sources
- Content strategy and editorial calendar — a planned content roadmap aligned to your specialties and target clients
- Bi-weekly strategy calls — direct access to your SEO strategist for questions, updates, and adjustments
- Schema markup implementation — structured data for therapist profiles, services, FAQs, and reviews
Best for: Established practices that want to fill their caseload faster, expand into new specialties, or compete in crowded markets.
Full Caseload — Custom Pricing
The Full Caseload tier is a custom SEO program designed for group practices, multi-location clinics, and practices with ambitious growth targets. We build a strategy around your specific goals, locations, and team. Everything in Momentum, plus:
- Custom content volume — as many optimized pages as your growth plan requires
- Multi-location SEO — individual strategies for each office location
- Provider profile optimization — SEO-optimized individual pages for every therapist on your team
- Technical SEO deep dive — site speed, Core Web Vitals, crawl optimization, and advanced technical fixes
- Dedicated account manager — a single point of contact who knows your practice inside and out
- Weekly strategy calls and priority support
Best for: Group practices, multi-location clinics, and practices scaling to 10+ clinicians.
Every TherapySEO engagement is month-to-month. We earn your business every month by delivering results, not by locking you into a 12-month contract. If we are not delivering, you can walk away.
Who This Is For
TherapySEO is built specifically for licensed mental health professionals in private practice. Our services are the right fit if you are:
- A licensed therapist, psychologist, or counselor in private practice
- Tired of paying for directory listings that deliver fewer leads every year
- Frustrated by generic marketing agencies that do not understand your profession
- Ready to invest in long-term organic growth instead of chasing short-term ad spend
- Operating a group practice and need to scale referrals across multiple clinicians
- Concerned about AI search changes and want to be positioned for the future
We are not the right fit if you are looking for a one-time quick fix, need help only with social media marketing, or want guaranteed overnight rankings. SEO is a long-term investment, and we are honest about that from day one.
Our Process
We follow a proven four-step process that takes the guesswork out of SEO for your practice.
Step 1: Audit
We start with a thorough SEO audit of your therapy website. We examine your technical foundation, content quality, local search presence, competitor landscape, and AI readiness. You get a clear picture of where you stand and what needs to change.
Step 2: Strategy
Based on the audit, we build a custom SEO strategy tailored to your practice, specialties, location, and goals. This includes a keyword map, content plan, technical roadmap, and a timeline for expected results. No cookie-cutter templates.
Step 3: Execute
We implement the strategy month by month. New optimized pages go live. Technical issues get fixed. Your Google Business Profile gets dialed in. Backlinks get earned. Every action is tracked and tied to your growth goals.
Step 4: Measure
You get clear, jargon-free reports showing what is working. Rankings, organic traffic, phone calls, form submissions, and new client inquiries are all tracked. We adjust the strategy based on real data, not guesses.
Ready to Fill Your Caseload?
Start with a free SEO audit and see exactly where your practice stands. No obligation, no sales pitch, just honest expert analysis.
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